social media for the appointment-driven.
yourcalendarshouldbetheloudestthingaboutyourbusiness.
they sold you followers.
we sell you appointments.
the rooms we belong in
med spas.
hair studios.
quiet luxury.
We work with the studios where the lighting is intentional, the music is curated, and the client books her next appointment before she leaves. Your business deserves a social presence that matches the room.
by invitation
by referral
by selection
the practice
we don't post.
we book.
content
the visual language of being chosen
Every reel, every still, every story styled and shot to make your client want to be in your chair. Not engagement bait. Editorial.
strategy
a calendar mapped to your calendar
Your content built around booking windows, service launches, seasonal lulls. Every post has a job.
presence
the DM that turns into a deposit
We answer her at 9pm Tuesday. We follow up at 11am Friday. We close the loop between interest and booking.
selected work
the rooms
we filled.
Vela Skin Studio
Rebuilt their entire visual language from product-first to client-first. Less before-and-after. More appointment energy.
+340%
bookings
+210%
DM inquiries
+12K
followers
The Loft Collective
Turned a quiet-chair salon into a three-week waitlist. Content that makes clients book before they scroll past.
8 weeks
waitlist
+180%
new clients
4.2M
reels views
the signature package
the booking engine.
a 90-day partnership built around one outcome — a calendar that stays full.
This isn't a content subscription. It's a full system for turning your Instagram and TikTok into the most reliable source of new clients you have. Built around your booking calendar, your service menu, and your peak seasons — not a generic template.
what's included
- →Brand audit and content strategy in your first two weeks
- →Full content production — 16 posts per month across Instagram and TikTok
- →Captions, hashtags, scheduling, and community management
- →DM management — closing the loop between interest and booking
- →Monthly reporting on bookings, inquiries, and growth
- →Quarterly strategy review
investment
starting at $1,800 / month
3-month minimum · two founding client seats currently open at a reduced founding rate
or dm 'booked' on instagram
how it begins
the audit
A private 5-minute Loom, no pitch. Just three things to fix this week.
the conversation
30 minutes about your business, your bookings, and what success looks like.
the build
Two weeks of foundation. Pillars, systems, and your first month of content.
the engine
We run, you book. Monthly reporting. No surprises.
about
The short version: I'm Libby, and I help med spas and hair stylists turn their social media into a booking engine.
The longer version is a little more interesting.
I started Wild Soul Photography at 18. Twelve years later, it's still running — weddings, portraits, brand work, families, boudoir. Along the way I posted a TikTok video from my couch that hit 8.1 million views and turned into an ongoing brand partnership with Wayfair that I still hold today.
Pretty content isn't the goal. Bookings are.
What those twelve years taught me is something most social media managers don't understand. I've spent more than a decade watching what actually makes a service business grow — the visual storytelling that builds trust, the strategy that connects every post to revenue, the difference between an account that "does well on Instagram" and an account that fills a calendar. I've also spent that same decade in corporate roles — banking, accounting, administration — that taught me the operational side most creatives skip: process, deadlines, communication, reliability.
Reserve Social Co. is the natural next chapter. All the brand-building, all the visual instinct, all the lessons from twelve years of running my own business — now in service of yours.
I work with a small handful of med spas and hair stylists at a time, by design. Boutique means every account gets the attention it deserves and the results to justify the investment.
If you've been pouring money into pretty posts that don't move your calendar, let's talk.
Wisconsin-based. Working with clients nationwide.
— Libby