Vela Skin Studio

the brief

Vela Skin Studio was an established Milwaukee med spa with a loyal client base but a stagnant social presence. Their feed felt clinical, their content was product-heavy, and their booking pipeline was drying up.

the challenge

The team had been posting consistently for over a year but engagement was flat and direct booking inquiries had dropped 40% quarter over quarter. Their brand felt cold in a market that was getting warmer and more personal.

the idea

What if we stopped treating social media like a billboard and started treating it like the front desk? We reimagined every post as a conversation starter designed to pull people into the DMs, where real bookings actually happen.

our approach

• 1

  Shifted visual direction from sterile product shots to warm, lifestyle-forward content showing the actual client experience

• 2

  Introduced a weekly 'Glow Ritual' content series that paired treatments with relatable self-care moments

• 3

  Redesigned their Stories template system to be more interactive — polls, quizzes, and booking CTAs woven into daily content

• 4

  Built a DM automation flow that captured inquiries and directed warm leads to booking links within 90 seconds